Pull Wristband Design + Brand Concept
Challenge
Parker needs a workout strategy that integrates his friends because he wants to workout more and is motivated by his friends
Design
I designed the concept for the brand, Pull, and product Pull Bands, electronic wristbands that facilitate social interactions into working out productively in order to help Parker set group workout goals
Final Deliverables
Wristband Prototypes
Workout in progress
Friend or group workout in progress
Workout complete
Group goal complete
Instruction Booklet
Ad (Click to Play)
Brand Guidelines
Process
Insights from Parker interview
Competitive Analysis / Precedent Research
Visual Ideation
Wristband Interface Prototype
Explainer