SHI Mobile App Design and Web Redesign
Problem
Sustainable Harvest International (SHI) faced a difficulty many companies experience in their web design –– the user flow of the site being obstructed by the mass of information presented.
Solution
My goal in designing the app and redesigning SHI’s website was to streamline the user’s navigation towards objectives of the site such as donating and signing up for SHI’s training programs.
Final Deliverables
User Navigation
Fresh Palette and Type
#0e5241
#bcd3b1
#483a32
#e08920
Process
Initial thoughts researching and testing original website:
Text lacks accessibility due to low contrast with photo
User flow is overly complicated because of how many options and content there is
Takes too long to navigate to the core programs page
Heuristic Analysis / User Testing for existing site
Information Architecture for existing site
