Eblast campaign for 111 South Wacker as part of their brand refresh rollout. A minimalist B&W visual system reflects the property's confidence and sophistication.
Through typography, scale, line and negative space, the design guides the viewer's eye with intention and draws emphasis towards key messaging. The campaign demonstrates how simplicity and restraint can communicate prestige without relying on overly complicated marketing.
Client reception: "A timeless design and message that I see the CRE community excited about being associated with."
– Layout Design – Digital Campaign
– Typography – Marketing Design
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